THE HISTORY OF OSCAR MAYER

#KeepingItOscar since 1883

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OUR HISTORY

  1. Two black and white photos show Oscar Mayer and his original store in 1883, overlaid onto a red and yellow background.
    1873

    At 14 years old, Oscar F. Mayer moved from Bavaria to the U.S. He started as a butcher's boy, then found a job in meatpacking.

  2. Two black and white photos show Oscar Mayer's original store in 1883 and Oscar Mayer with his employees, overlaid onto a yellow background.
    1883

    Opened his first shop & made a total of $59 on the first day. That's about $1,800 in today's money!

  3. The top image is a retro ad for Oscar Mayer hot dogs, and the bottom shows Oscar Mayer delivery vehicles, overlaid onto a yellow and red background.
    1929

    All hail the yellow band! We added a yellow stripe to our packs as a halo for high-quality meat.

  4. A vintage black and white photo of an early Oscar Mayer Wienermobile. There's a red play button for "The Wiener Song."
    1963

    We created our very own jingle. It became such a hit, people started requesting it on the radio.

  5. A vintage black and white photograph of two Oscar Mayer executives looking at the stock exchange. The image is set against a red and yellow background.
    1965

    Our first ever TV commercial!

  6. A cheerful cartoon of a running boy, determined, with bright red hair. He's enthusiastically waving an Oscar Mayer bacon flag.
    1988

    Our brand new fleet of six 23-ft-long Wienermobiles made their way across America. They continue to spread the joy and love of meat.

A picnic table filled with hot dogs and sandwiches featuring Oscar Mayer products.

MAKING MORE OF WHAT MAKES YOU HUNGRY

Check out the mighty and meaty innovations coming in 2024.
Our Products
Red squiggle line on a yellow background, an Oscar Mayer design element.