#KeepingItOscar since 1873
At 14 years old, Oscar F. Mayer moved from Bavaria to the U.S. He started as a butcher's boy, then found a job in meatpacking.
Opened his first shop & made a total of $59 on the first day. That's about $1,800 in today's money!
All hail the yellow band! We added a yellow stripe to our packs as a halo for high-quality meat.
We created our very own jingle. It became such a hit, people started requesting it on the radio.
Our first ever TV commercial!
Our brand new fleet of six 23-ft-long Wienermobiles made their way across America. They continue to spread the joy and love of meat.